The “Shaan-e-awadh International Film Festival” is promoted by “Splash Etcetra” and organized by “Awadh Art Society”.

Splash Etcetra, a software production company and advertising firm, which was established by some professionals of the Indian Film and Television industry in 2007.

Awadh Art Society, the organizer of “Shaan-e-awadh International Film Festival (SAIFF), is a Non Government Organization, which is purely dedicated towards the artist, performer, musicians, writers, directors and other known and unknown form of art to promote Indian Art & Culture in India and Abroad.

And, after being a part of such a glorious industry like ours, we as film lovers wish to do something that would encourage our youth to learn about the art of film making, the fraternity and eventually join the film industry to make some quality cinema for the society. There is a quote “Cinema can change a hairstyle but can’t change the society”. It is about time we change this view. Indian cinema has a glorious history and we strongly believe that the youth of this country is very talented can change the way people think about our cinema. It has the power to change the society and that is what we want our youth to know and probe them to prove it to the rest of the world.

The “Shaan-e-awadh International Film Festival” is an initiative towards this effort, organized by “Awadh Art Society (India)”.